Design Thinking — The Book

Design Thinking — The key to enterprise agility, innovation and sustainability.

This is a book for Business, IT, and Design professionals responsible for assisting their organizations in the adoption and leveraging a design approach for innovation strategy and organizational transformation.


The influence and scope of design thinking is expanding rapidly. Numerous organizations are appointing Chief Design Officers (CDO) to lead innovation efforts and effect internal "design cultures". Corporations like SAP, PepsiCo, and Microsoft are using design thinking to transform their feature-centric development cultures into user-centric ones. Accenture and McKinsey, among other global business consultancies have established design agencies to serve growing customer needs. Successful startups like AirBnB are establishing organizational cultures grounded in Design Thinking.


Design Thinking is an essential foundation for organizations dedicated to goals of innovation, adaptability, agility, and sustainability.


This book presents Design Thinking as a worldview that supports alternative ways of thinking about complex problems and their solution. Origins and applications of this worldview are provided in order to ensure a solid foundation for understanding and leveraging Design Thinking.


The second part of the book presents practical perspectives, principles, concepts, practices, and evaluation techniques in the form of 29 patterns. Each pattern is a focused discussion of one aspect of Design Thinking. The patterns are intended to supply tools to provide the means to accomplish design objectives.




"I absolutely LOVE this book and want to see it used in many ways and many places. While reading, I used it to think about what I'm doing, and already found it useful as a touchstone, as well as simply a delight to read."


Alistair Cockburn,

American computer scientist, known as one

of the initiators of the agile movement

in software development.





Rebecca Rikner is an award-winning designer, a bridge builder, an entrepreneur & business developer and has over 25 years of professional experience in qualified business-oriented communication and project manage-ment work from both small and large organizations, both from practical and strategic level, in industries like consumer goods, media, music, communication and IT.


She has assumed and successfully met the challenges and responsabilities associated with a variety of projects, including: driving the marketing activities for a health care products company present in eleven countries: leading a change project at Matsushita (Panasonic) headquaters in Osaka, Japan; initiating and organizing international conferences in several cities in India; establishing communication channels, web presence, newsletters, and press releases for Sweden's most successful business incubator.


Rebecca holds a bachelor degree in communication design, web design and user interface design as well as in usability design. She holds also an Executive MBA from the Stockholm School of Economics with specialization "Leading Innovation".




David West began his software career in 1968 as a computer programmer. His professional career included experience as a systems analyst, architect, designer, coach, and CIO. Simultaneously, he pursued an academic career as Professor of Computer Science and Software Engineering.


Combining his corporate training and academic careers, he has taught and mentored thousands of individuals, in more than 100 companies, and in 11 countries in every major aspect of of software development, including: Structured development, Object development, Agile development, TQM, TDD, and most recently Micro-service architecture.


Steve Jobs attributed his success to "living at the intersection of art and science." Similarly David's unique approach to software development succeeds because it combines computer science, cultural anthropology, and Asian Philosophy, with extensive experience as a professional developer.


Object Thinking


This book focuses on the identification

and design of objects and the use of those objects to create the “radically different solutions and architectures” promised

by Grady Booch in his 1991 book Object Oriented Analysis — the first widely read book on object-oriented development.


Ars Magna

The Great Art of Complex Systems Design


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